Once upon a time
It all started when we bought our first house in Pocatello, Idaho in May 2014. The house had a large backyard but the previous owners didn’t take care of it and it looked really terrible. We are DIY people most of the time but this seemed to be too much. My husband felt overwhelmed with my renovation ideas and wanted me to hire a landscape company.
In my home, the Czech Republic, I always went on internet, found a couple companies there and emailed them what I needed to do. Then I just picked the best offer based on references and price. Fast and easy.
Google does (not) know everything
So as usual I went on Google. When I began my research I got really disappointed. I couldn’t find any local landscape company’s webpage or Facebook page to see their services, contact and realized projects. There were a couple landscape businesses but only with a phone number. I even caught myself chasing a car to see the company’s phone number on it. Then I just gave up. I wasn’t going to call all of them and spend tons of time to get all information. I talked to my friend who recommend me one company. The guy came, asked me many questions, then left and never showed up again with the quote.
Lucky we found him
There was not much time till the end of the summer and I wanted the backyard to be done! Once when my husband was driving through Pocatello streets, he luckily found a parked excavator with a phone number on it! The operator was an amazing guy. He worked on our backyard almost a whole day and we didn’t pay much at all! After he did what I wanted, we were able to do the rest ourselves with a help of our great friends.
What is the conclusion? The landscape businesses in Pocatello lost the opportunity to work for us because we were not able to find them, their services or their work on internet! The excavator operator did a great and not expensive job. However we were lucky that we found him. He would get more job if he is on internet. Even having a simple webpage, Facebook page or Google+ with his work would help. I would leave him a positive review with 5* for sure!
Later, I realized that not only landscape business are not online. There are more great small business in Pocatello I didn’t know about just because I didn’t see them. They all are instantly losing the opportunity to get more business because there might be more people like me J. The online presence (webpage, social media) would definitely help them with their brand awareness and sales. Is it expensive? No! Basic webpage is not expensive or it is free without personalized domain. Social Media are totally free! Is it time consuming? Yes, it is but it is worth it!
It helps to be ONline
I thought, maybe small businesses in Pocatello have enough work to do and don’t need more customers. Then I met my neighbor who owns a small business. I told her what I do and she got excited because she wanted to start with social media and have more clients! It didn’t take long and now I see how she is getting new clients from Facebook! I am happy for her but also for all people who found her because she does her business really well!
So please, small businesses in Pocatello, get ONline!